According to a recent study by Flurry, mobile app usage has surpassed web browsing. For years we have heard ‘This is the year of mobile!’ Well it’s clear mobile is truly here! While most mobile usage for local has been confined to ‘Eat, Play & Drink’ searches, snapROI has noticed a significant uptick in leads to service professionals from our mobile efforts.
It’s because of that recent success that we have circled back and are launching a new initiative with another leading mobile publisher. While it’s too early to tell, we feel confident this new partnership will open up even more opportunities for our advertising clients to generate new customer leads! We will continue to pursue additional mobile opportunities and look forward to ensuring our advertisers continue to have an optimized presence wherever today’s customers are searching!